Using Personality Tests for Team Building

Choose a test from this list and learn more about the most important person — you! Markus Baer of the Olin Business School at Washington University shares his expertise on personality and its role in innovation and team building.

resources, brandMarisa LatherFebruary 2, 2018personal brand, personality test Comment

How To Make a Social Media Marketing Portfolio

Portfolios of your work can be a huge asset. But what if you're not a photographer or designer? I share what should go into a social media marketing portfolio and even throw in a little "vintage digital" for ya! (Don't judge.)

resources, brand, social media, website, content, analyticsMarisa LatherNovember 8, 2017personal brand, business marketing, simon sinek, dale carnegie, writingComment

17 Vital Branding Questions And Exercises

These questions are the basis of a solid brand foundation. Seriously consider the answers to every single question and make sure you have solid answers — your business and brand depend on it.

messaging, brand, start hereMarisa LatherOctober 11, 2017personal brand, brand, competitive analysis, exercises

How To Add Tangible Value To Digital Events

An event is great when everyone is caught up in the excitement of the moment, but how do you keep that "event high" lasting? Add a take-home, interactive exercise.

resourcesMarisa LatherJuly 27, 2017events, worksheet, tool, personal brandComment