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Data-Driven Communications LIVE at Meltwater Summit


  • Marketer Marisa New York Marriott Marquis NYC (map)

At Meltwater Summit 2026, I’ll be onsite with Dino Delić to help attendees discover the key to data-driven communications, a practice you can take back to your team and deploy tomorrow. This premier two-day event brings together more than 1,200 PR, marketing, and communications professionals for immersive learning, practical frameworks, and high-quality connections that elevate how we blend insights with storytelling, data with strategy, and experimentation with impact.

Why this matters now:
In a world where attention is fragmented and measurement expectations are rising, communications leaders need frameworks that unify narrative, analytics, and decision science. Smart leaders know data isn’t just for dashboards; it’s the backbone of audience understanding, optimization, and strategic storytelling that drives credibility, trust, and measurable results. Meltwater Summit 2026 puts that idea into play on a live stage.

What You’ll Experience

Keynote with Gwyneth Paltrow — Brand, Innovation & Culture
Gwyneth Paltrow, CEO & Founder of goop, headlines Summit 2026 with a keynote that intersects brand building, audience connection, and innovation through both intuition and insight. Her track record of transforming cultural signals into bold narratives—supported by data-informed decisions—sets the tone for communications excellence in the years ahead.

Insight-Led Sessions & Tactical Breakouts

  • Deep dives into emerging trends shaping PR and marketing, from AI-powered media strategies to analytics that matter.

  • Hands-on workshops that demonstrate how to translate Meltwater data into actionable communications plans.

  • Sessions focused on insight-driven storytelling, real measurement models, and integrating analytics into everyday workflows.

Community & Networking

  • Meet peers and experts across industries who are solving similar challenges in measurement, media strategy, and integrated communications.

  • Connect in Mentor lounges, panel discussions, happy hours, and curated meet-ups—all designed to deepen your network and spark collaborative ideas.

Who Will Benefit Most

This event is highly relevant for:

  • Communications and PR leaders responsible for measurement and narrative strategy

  • Marketing professionals tasked with aligning data with creative execution

  • Analysts and insights teams seeking frameworks that influence strategic decisions

  • Brand and social teams wanting actionable models to demonstrate ROI

  • Leaders aiming to influence culture and conversation at scale

Why Attend

In a landscape where data is abundant but actionable insights are rare, Meltwater Summit 2026 gives you a playbook, a network, and a strategy lens, not just ideas. You’ll leave with frameworks you can apply, examples from industry leaders, and confidence in how data can elevate both creativity and credibility in communications work.