Where intuition meets intelligence and where creativity earns its seat. Welcome to The Art & Science of Marketing.
I believe the most powerful marketing happens when creativity and data stop competing—and start collaborating.
That’s why I’m proud to support the 2026 AMA St. Louis Annual Marketing Conference: The Art & Science of Marketing—a half-day experience for marketers who want to blend instinct with evidence, storytelling with signals, and imagination with impact.
Today’s most effective marketers don’t choose between art or science. They master both.
Join your AMA St. Louis peers to explore how modern marketers balance intuition, storytelling, and brand-building with analytics, technology, and experimentation to drive measurable business outcomes—not just beautiful work.
You’ll hear from leaders, practitioners, and educators who are actively putting this balance into practice and redefining what it means to be a strategic marketer.
You’ll walk away with:
Creative Inspiration—Backed by Data
How top marketers pair insight and imagination to break through crowded markets.
Practical Frameworks & Tools
Ways to use research, analytics, and testing to strengthen creative strategy—not stifle it.
Real-World Applications
Examples across brand, digital, content, and customer experience where art and science work together.
Fresh Perspectives
New approaches to experimentation, storytelling, and performance you can apply immediately.
This conference is designed to help you build stronger brands, create deeper customer connections, and confidently link your work to business results.
Event Details
Date: Thursday, April 9, 2026
Time: 7:30 AM – 1:30 PM
Optional agency crawl immediately following lunch + networking)
Location: Webster University ISB Auditorium
Exclusive Opportunity
After the main program and networking lunch, join an optional guided agency crawl for a behind-the-scenes look at how some of St. Louis’s top agencies bring strategy, creativity, and data together in real life.
Who Should Attend
Marketing & communications professionals (all career stages)
Brand, digital, content, and growth marketers
Agency leaders and practitioners
Business leaders and entrepreneurs
Marketing students and educators
Whether you’re more right-brain, left-brain, or proudly both—The Art & Science of Marketing will give you the ideas, tools, and connections to elevate your work and strengthen your strategic impact.
If you’re ready to sharpen your craft, expand your thinking, and connect with the best in the St. Louis marketing community—this is your room.
Secure your spot and start mastering both the art and the science of marketing.
