On-Demand Webinar: 2024 MarComms Trends: Setting You Up for Success

Marisa Lather, Director of Marketing and Communications at Bridge Partners, joined Meltwater alongside Adam Woullard, Executive US Director at VML, and Lauren Sheppard, Director of Content and Social at Gong, for an exclusive on-demand panel discussion on 2024 marketing and communications trends.

The panel explored:

  • Top trends for 2024 and how brands can stay ahead of the curve.

  • Industry applications of strategies like branded podcasts and influencer marketing.

  • The transformative role of AI in PR, journalism, and marketing communications.

  • How to balance brand authenticity with calculated risks.

  • Practical advice for integrating these trends into your 2024 strategy.

Visit Meltwater’s website to watch the full session and discover actionable insights to guide your MarComm strategy.

Marisa Lather
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