Marisa Lather Featured in St. Louis Business Journal on QR Code Innovation

The St. Louis Business Journal’s article, “Technology: Scan This: SSM, Stratus Put QR Codes to Work,” highlights how Marisa Lather, then marketing coordinator at Stratus Building Solutions, spearheaded the use of QR codes to elevate marketing efforts. From integrating QR codes into email signatures, business cards, and event materials to enhancing engagement with interactive advertisements, her work demonstrated the growing impact of this technology.

The article also features insights from Christopher Sutton of SSM Health Care, who utilized QR codes to connect employees with recognition programs and external marketing campaigns, and Jill DeLauter of NAI DESCO, who employed the technology to market commercial real estate properties effectively.

Read the full article to learn how these St. Louis professionals are leveraging QR codes to modernize marketing and communications strategies.