Measuring ROI in Influencer Marketing: Metrics & Evaluation

Agorapulse's webinar, "Measuring ROI in Influencer Marketing: Metrics & Evaluation," features insights from industry experts Darryl Praill, Chief Marketing Officer at Agorapulse; Chris Cunningham, Founding Member and Head of Social Marketing at ClickUp; and Marisa Lather, Director of Marketing and Communications at Bridge Partners.. It offers valuable insights into optimizing influencer campaigns for better returns. The session covers essential topics such as selecting appropriate influencers, proven methods to assess campaign success, attributing sales and leads to influencer activities, and utilizing data to gain leadership support.

For a comprehensive understanding of these strategies, access the full webinar on Agorapulse's platform.