Expert Guide on Google Alerts Setup
Google Alerts are an easy way to keep track of things mentioned on the internet. The free service allows you to set up alerts based on keywords which can be emailed to you at various points of the day.
What To Use Google Alerts For
All forms of your business name (including common misspellings, if there are any)
Names of key players (executives, artists, influencers, competition)
Industry topics
Google Alerts Tips:
Set Alerts for common misspellings
Geolocate results by adding XXXXXX near:zipcode
Using quote around a search term requires words to searched as a phrase, in the exact order you type them
Try to be as precise as possible. The more precise your search terms are, the more relevant your alerts will be
Use quotes around a group of words if you are looking for them together. For example, "White house" “live art” “textile artist”
Use a minus sign (-) in front of words that you want to leave out. For example, paris -texas
Use the site: operator to limit your search to specific sites. For example, congress site:nytimes.com
How To Set Up Google Alerts
In the "Create an alert about" box, enter the words you want to get email notifications for
Click Show options to say how often you get alerts, what types of results you want to get, and more
Click Create Alert
Once your alert is set up, you'll start getting emails any time we find new search results for your keywords
Sources: support.google.com/alerts
